One of the first all encompassing rollouts we’ve worked on was Snoop Dogg’s “Algorithm” album. In honor of the release, Def Jam commissioned us to create digital digbillboards on moving trucks to be placed around the world. The design inspo comes directly from the artwork, but adding elements of what an “algorithm” looks like, as well as the iconic, tough feel that Snoop Dogg‘s logo has. We were also able to capture the official listening party where Snoop spoke on what this project meant to him.